ATMS Speaker Q&A

I’ve always been passionate about business and entrepreneurship. After completing a business degree, working in digital marketing, and running two businesses, I started my third after completing my naturopathy qualification. Even though I was passionate about health, I found I missed helping others with the operational and tech side of business. I stayed because I love seeing other small business owners find flow with their operations and marketing.

My focus and passion are on the health of the business and the health of the self – we need both to succeed. There needs to be congruency with how you show up in life and how you show up in business

Over the last 5 years, I’ve seen huge emphasis on social media to really power-up business marketing – with the keyword being ‘social’. We need to be strategic and play the (ever-changing) game while also harnessing the power of human connection.

Like the growing movement of wholefoods and sustainable food practices, I feel the landscape of social media marketing is heading away from huge ‘likes’/numbers and influencer status, and more towards smaller scale influence but with a greater focus on bigger connections between businesses and their loyal tribes.

Streamlining their operations, so they can really focus on their client outcomes and experience.

That’s a hard question! Most people get caught up in tech or in the details of how to get from A to B, but I just love to quote Marie Forleo – Everything is figureoutable! Take the first step, learn one thing, then build from there.

There are so many, but one who consistently inspires me would be Lisa Messenger. She’s a disruptor and a game changer, and I love how she brings a fresh operational outlook to different industries.